Storytelling for YouTube

LWP Practical Videography Course

Storytelling for YouTube

Telling stories in YouTube videos is a thing, and it can be done in all sorts of videos! In this course you learn how to do just that.

SFY takes storytelling to the next level by teaching you how to tell engaging & creative stories in your YouTube videos.

You can use these techniques for vlogs & cinematic videos but also for tutorials and even reviews to get more engagement from your viewers!

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Make your videos stand out with storytelling

With so much competition for attention on YouTube, it can be hard to make your videos stand out.

Not only is it hard to make your videos stand out, but it’s also hard to keep people engaged with your content. Once someone starts watching one of your videos, you need to keep them hooked as long as possible and get them to interact with the platform in the form of likes, comments and subs.

Telling stories in your YouTube videos is the key to keeping people engaged, making sure they watch the whole thing and getting them to interact with you on the platform.

My Storytelling for YouTube course will show you how to create videos that are both interesting and engaging. You’ll learn how YouTube works and what metrics are important, how to come up with ideas for stories, structure them in an interesting way, plan and script your videos and shoot and edit them for maximum effect.

Learn to make videos like these:
LWP Practical Videography CourseLWP Practical Videography CourseLWP Practical Videography Course
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What is included?

Total course content

7:18h +

Number of Modules

9 Modules

Number of Videos

34 Videos

Future Updates

I update the course based on user input

Lifetime Access

You only pay once and access forever


This is course is suitable for beginners and intermediates.

The Modules

Module #1 – Metrics / What Matters on YouTube and Why?

You’ve likely seen the analytics tab in your YouTube dashboard already and it can be quite overwhelming. Some important metrics are a bit hidden while others are more obvious.

So in this module I show which metrics are important and how to access them. I also give you an insight into my YouTube analytics, which will surprise you in certain cases.

But why is YouTube analytics important for storytelling? With good storytelling, you can improve certain parts of your analytics, even some that are less talked about.

Module #2 – YouTube Strategy

Before you even start planning your individual videos, you should at least have a rough plan of what your channel will be about and who you want to make videos for. Without these essentials, it will be hard to build an audience and grow on YouTube.

In this module you’ll learn:

  • What YouTube strategy means (it’s not as complicated as it sounds)
  • How to define your ideal YouTube audience
  • How to define the kind of videos you need to produce
  • How to stand out on YouTube
  • How to monetize your channel (and plan for that)

And at the end, I show you how to write down your YouTube strategy. So you know exactly what kind of videos you should make about which topics to become successful.

Module #3 – Video Research & Preparation

A proper research is essential before you make your video, because if you work on a video that no one is interested in, you’re essentially working for nothing (at least if you want to get views).

There are two different kinds of researches that you should do. The first one is keyword/topic research to find out if people are interested in the topic of your video and to ensure you sue the right words to describe it.

The second one is the content research. Here you ensure that your content is of high quality.

In this module I show you how I do both of them, including some important tools I use.

Module #4 – Storytelling

Telling stories in your videos feels hard in the beginning. Will people get my point? Am I telling the story good enough? Is it boring or too rushed? Why should people even care?

In this module you’ll find answers to your questions and learn how to tell proper stories in your videos that makes people enjoy your content.

You’ll also learn how to create an interesting character for your videos (yes, that’s likely you) and how to let people feels certain emotions in your video and integrate humor, even if you think you’re not that funny (like I do about myself, but psssst!)

Module #5 – Script Writing

Now that you understand how to tell stories in your videos, it’s time to write your script or at least an outline of your video.

In this module I show you step by step how I do that, even on days where I don’t really feel creative. You’ll learn different techniques to format your scripts and I give you some additional tips to make your scripts even better.

Module #6 – Shot Planning

A script is worth nothing without a shot list or at least a list of sequences you need to film to tell your story.

That’s why in module six, I show you how to convert your script to a list of shots and sequences that help you efficiently shoot your video and and bring your story across as good as possible.

As a bonus, I also tell you what shots to get randomly during your everyday life to have some gap-fillers available for your videos.

Module #7 – Shooting Videos for YouTube

Shooting videos to tell stories for YouTube is a bit different in some aspects as shooting randomly. The basics are the same, but there are a few things that make your shoots easier, better and more efficient.

In this module I share my best tips to shoot such videos with you.

Additionally, I give you some crucial tips for better audio as audio is super important to tell stories on YouTube.

Module #8 – Editing for YouTube

What counts for shooting videos for YouTube also counts for editing. There are certain editing techniques that help your storytelling and can also improve the audience retention of your YouTube videos.

In this module I show you these techniques.

Module #9 – Optimize Existing YouTube Videos

Even with all the hard work, it can still be that your YouTube videos just don’t perform as expected.

Sometimes you’ve created a video that you know is really good and you would wonder if people would not be interested in seeing it, but it just doesn’t get views.

Fortunately, that doesn’t mean it has to stay like that. Even after publishing a video, you can still make changes that can sometimes lead to a lot more views. Here I show you how that works and what you can do.

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Your Instructor

Pascal is a world traveler and video creator, originally from Germany, currently based in Thailand.

When he started creating videos, it was quite hard as quality gear was very expensive or not existent.

Today the problem is no longer the gear, but finding the right one and learning how to use it properly. So he made it his mission to teach people how to create great looking videos with affordable cameras and gear.

150K+ Followers

10M+ Video Views

350+ videos created

Brands I worked with:


What Members say

Slide 1

I was heading away on a trip and wanted to do more video instead of photo and so like alot of people I jumped onto YouTube for some pointers. As is typical with YT you are inundated with creators of different levels and after going through some who were just “plugging” their page all the time, did not sound confident, who did not produce good results or who were just bad educators I lucked out and found Pascal.

After absorbing hours of his quality content I wanted to learn even more and so signed up to his “Learn With Pascal (Full Access)” course and I learnt so much.
The content was delivered in the same way as his YT video’s but with more details and I have learned ALOT.

Definitely worth every dollar and if you really want to get the most out of your gear and make great content you have to learn from Pascal.

P.S I love the accent and the accidental swearing, it really makes the lessons more enjoyable.

Coach L. (Full LWP Member)

Slide 1

“I viewed several of Pascal’s YouTube videos and became instantly engaged in his content. I then registered in one of the courses on his learning platform and again became so informed that I had to enroll in his entire “Learn with Pascal”package. This is a must-have platform of training to have access to–stop missing out!!!”

Leonard O. (Full LWP Member)

Slide 1

“This is a very helpful course. Especially the modules for shooting transitions and video editing were very helpful to me. I didn’t realize before, that it can make sense to do panning in every clip you shoot because maybe you can use it later for transitions. It was also very helpful for me how to put clips together, that they fit perfectly together. Even small things with maybe the steps from a person who is walking. Also, the video on how to do speed ramping was very well explained! I had a lot of problems with speed ramping before. But now, I think I understand it better and I am able to use it in my next video.”

Tamara Z. (Full LWP Member)

Slide 1

“My wife and I are dedicated to improving our skills and Pascal’s courses have filled some critical gaps in our training. His modules dig deep where necessary, but the content is fun and interesting, in addition to being super easy to follow. Where other courses just scratch the surface across a broad range of modules, Pascal has effectively separated each discipline into affordable individual collections that truly make you a better creator. The content is worth 25x the cost. Can’t wait to continue working our way through his library!”

Phil L. (Full LWP Member)

Slide 1

“Learn with Pascal really helped take my videography game to the next level.
There are
a ton of techniques that I learned from the course that only come with years of experience which Pascal has accumulated and shared with us here. The course is easy to follow and full of tips and tricks that do help in real-life situations

“I would recommend this course to anyone that’s looking to improve their videography skills or even someone who’s a total beginner and wish to learn.”

Kris R. (Full LWP Member)

*total value of all included courses, LUTs & transition packs.
**Normal selling price for LWP.
Pascal Basel

“If you’ve learned something or got inspiration from my YouTube tutorials, I’m sure that my courses will greatly benefit you.

I know from experience that it feels hard to invest in educational products instead of new camera gear. But one big reason of my success is that I constantly try to learn something new.

So by signing up for this course, you invest in something much more important than camera gear, which is YOU!”