Storytelling for YouTube

LWP Practical Videography Course

Storytelling for YouTube

Telling stories in YouTube videos is a thing, and it can be done in all sorts of videos! In this course you learn how to do just that.

SFY takes storytelling to the next level by teaching you how to tell engaging & creative stories in your YouTube videos.

You can use these techniques for vlogs & cinematic videos but also for tutorials and even reviews to get more engagement from your viewers!

Make your videos stand out with storytelling

With so much competition for attention on YouTube, it can be hard to make your videos stand out.

Not only is it hard to make your videos stand out, but it’s also hard to keep people engaged with your content. Once someone starts watching one of your videos, you need to keep them hooked as long as possible and get them to interact with the platform in the form of likes, comments and subs.

Telling stories in your YouTube videos is the key to keeping people engaged, making sure they watch the whole thing and getting them to interact with you on the platform.

My Storytelling for YouTube course will show you how to create videos that are both interesting and engaging. You’ll learn how YouTube works and what metrics are important, how to come up with ideas for stories, structure them in an interesting way, plan and script your videos and shoot and edit them for maximum effect.

Learn to make videos like this:
LWP Practical Videography Course
LWP Practical Videography Course
LWP Practical Videography Course

What is included?

Total course content

7:18h +

Number of Modules

9 Modules

Number of Videos

34 Videos

Future Updates

I update the course based on user input

Lifetime Access

You only pay once and access forever


This is course is suitable for beginners and intermediates.

The Modules

Module #1 – Metrics / What Matters on YouTube and Why?

You’ve likely seen the analytics tab in your YouTube dashboard already and it can be quite overwhelming. Some important metrics are a bit hidden while others are more obvious.

So in this module I show which metrics are important and how to access them. I also give you an insight into my YouTube analytics, which will surprise you in certain cases.

But why is YouTube analytics important for storytelling? With good storytelling, you can improve certain parts of your analytics, even some that are less talked about.

Module #2 – YouTube Strategy

Before you even start planning your individual videos, you should at least have a rough plan of what your channel will be about and who you want to make videos for. Without these essentials, it will be hard to build an audience and grow on YouTube.

In this module you’ll learn:

  • What YouTube strategy means (it’s not as complicated as it sounds)
  • How to define your ideal YouTube audience
  • How to define the kind of videos you need to produce
  • How to stand out on YouTube
  • How to monetize your channel (and plan for that)

And at the end, I show you how to write down your YouTube strategy. So you know exactly what kind of videos you should make about which topics to become successful.

Module #3 – Video Research & Preparation

A proper research is essential before you make your video, because if you work on a video that no one is interested in, you’re essentially working for nothing (at least if you want to get views).

There are two different kinds of researches that you should do. The first one is keyword/topic research to find out if people are interested in the topic of your video and to ensure you sue the right words to describe it.

The second one is the content research. Here you ensure that your content is of high quality.

In this module I show you how I do both of them, including some important tools I use.

Module #4 – Storytelling

Telling stories in your videos feels hard in the beginning. Will people get my point? Am I telling the story good enough? Is it boring or too rushed? Why should people even care?

In this module you’ll find answers to your questions and learn how to tell proper stories in your videos that makes people enjoy your content.

You’ll also learn how to create an interesting character for your videos (yes, that’s likely you) and how to let people feels certain emotions in your video and integrate humor, even if you think you’re not that funny (like I do about myself, but psssst!)

Module #5 – Script Writing

Now that you understand how to tell stories in your videos, it’s time to write your script or at least an outline of your video.

In this module I show you step by step how I do that, even on days where I don’t really feel creative. You’ll learn different techniques to format your scripts and I give you some additional tips to make your scripts even better.

Module #6 – Shot Planning

A script is worth nothing without a shot list or at least a list of sequences you need to film to tell your story.

That’s why in module six, I show you how to convert your script to a list of shots and sequences that help you efficiently shoot your video and and bring your story across as good as possible.

As a bonus, I also tell you what shots to get randomly during your everyday life to have some gap-fillers available for your videos.

Module #7 – Shooting Videos for YouTube

Shooting videos to tell stories for YouTube is a bit different in some aspects as shooting randomly. The basics are the same, but there are a few things that make your shoots easier, better and more efficient.

In this module I share my best tips to shoot such videos with you.

Additionally, I give you some crucial tips for better audio as audio is super important to tell stories on YouTube.

Module #8 – Editing for YouTube

What counts for shooting videos for YouTube also counts for editing. There are certain editing techniques that help your storytelling and can also improve the audience retention of your YouTube videos.

In this module I show you these techniques.

Module #9 – Optimize Existing YouTube Videos

Even with all the hard work, it can still be that your YouTube videos just don’t perform as expected.

Sometimes you’ve created a video that you know is really good and you would wonder if people would not be interested in seeing it, but it just doesn’t get views.

Fortunately, that doesn’t mean it has to stay like that. Even after publishing a video, you can still make changes that can sometimes lead to a lot more views. Here I show you how that works and what you can do.

Your Instructor

Pascal is a world traveler and video creator, originally from Germany, currently based in Thailand.

When he started creating videos, it was quite hard as quality gear was very expensive or not existent.

Today the problem is no longer the gear, but finding the right one and learning how to use it properly. So he made it his mission to teach people how to create great looking videos with affordable cameras and gear.

80K+ Followers

6M+ Video Views

350+ videos created

Brands I worked with:


Is this course suitable for beginners?

Yes, I made this course for beginners.

If you already know a bit more about video shooting but you’re not satisfied with the results, this course can also help you to improve.

What cameras do you recommend for this course?

Let’s be honest. Gear matters to a certain degree. I generally recommend any camera that has some sort of inbuilt image stabilization. That can be digital-stabilization as it is on the Canon M6 mark ii or EOS R but even better is sensor-stabilization as cameras like the Panasonic GH5, Fujifilm X-T4 or X-S10 have it.

The camera should also allow you to use manual exposure settings.

Cameras that I can recommend:


ZV-1, RX100 v, RX100 vi, RX100 vii
a6500 & a6600, ZV-E10
a7c, a7 iii, a7s ii, a7s iii, a7r ii, a7r iii, a7r iv, a9, a9 ii, a1


X-S10, X-T4, X-H1


G7x ii
M50, M6 mark ii
EOS RP, R, R6, R5, R3


G85, G95
GH5, G9
S5, S1, S1H


OM-D E-M1 ii, OM-D E-M1 iii
OM-D E-M5 ii, OM-D E-M5 iii


Z6, Z6 ii
Z7, Z7 ii

Osmo Pocket, Pocket 2

Which video editor do you use?

I use Final Cut Pro and so my editing and color grading courses are done in Final Cut Pro.

You can download a free 90day trial of Final Cut Pro here:

However, the tools, and techniques that I use also work with DaVinci Resolve and Adobe Premiere. You just find the tools in different places.

I recommend Final Cut tough as it’s by far the best performing editor and offers the fastest workflow for video creators. Time is money 😉

How is the payment handled?

The payment is handled by Teachable. You will be redirected to their website where you can pay via credit card and PayPal. After that, you will get an email with access to the course. It’s a one-time payment, no future fees.

What is "Learn with Pascal?"

“Learn with Pascal” is my collection of videography courses. If you read LWP, this course belongs to this collection. You can either purchase these courses individually or as a whole package for a greatly reduced price.

You will find the package and all courses here: “Learn with Pascal”

How can I view the course?

After the payment you will receive your login via email within a few minutes. With that you can access the course at any time via the course website on Teachable.

It works on all devices (desktop, laptop, tablet, smartphone) and you can also access it via the Teachable app, where you can download the lessons inside the app for offline viewing (not copying of course).

Is it a one-time payment?

Yes, you only have to pay once and you can access the course forever.

Do you offer refunds?

As it’s a digital product and you can see what you’ll learn prior to making the payment, I don’t offer any refunds. Otherwise you could watch it and then refund, what is out of my control 😉

However, if anything doesn’t work properly, feel free to write me an email at and I will fix it asap.

PS.: If you don’t understand something or something is missing, please also send me an email and I will help you and extend the course asap if needed. Quality content and actually helping others in my highest priority.

I have more questions, how can I reach you?

If you have any other questions, feel free to contact me via the form on the contact page or write me an email at

What Members say

Slide 1

I was heading away on a trip and wanted to do more video instead of photo and so like alot of people I jumped onto YouTube for some pointers. As is typical with YT you are inundated with creators of different levels and after going through some who were just “plugging” their page all the time, did not sound confident, who did not produce good results or who were just bad educators I lucked out and found Pascal.

After absorbing hours of his quality content I wanted to learn even more and so signed up to his “Learn With Pascal (Full Access)” course and I learnt so much.
The content was delivered in the same way as his YT video’s but with more details and I have learned ALOT.

Definitely worth every dollar and if you really want to get the most out of your gear and make great content you have to learn from Pascal.

P.S I love the accent and the accidental swearing, it really makes the lessons more enjoyable.

Coach L. (Full LWP Member)

Slide 1

“I viewed several of Pascal’s YouTube videos and became instantly engaged in his content. I then registered in one of the courses on his learning platform and again became so informed that I had to enroll in his entire “Learn with Pascal”package. This is a must-have platform of training to have access to–stop missing out!!!”

Leonard O. (Full LWP Member)

Slide 1

“This is a very helpful course. Especially the modules for shooting transitions and video editing were very helpful to me. I didn’t realize before, that it can make sense to do panning in every clip you shoot because maybe you can use it later for transitions. It was also very helpful for me how to put clips together, that they fit perfectly together. Even small things with maybe the steps from a person who is walking. Also, the video on how to do speed ramping was very well explained! I had a lot of problems with speed ramping before. But now, I think I understand it better and I am able to use it in my next video.”

Tamara Z. (Full LWP Member)

Slide 1

“My wife and I are dedicated to improving our skills and Pascal’s courses have filled some critical gaps in our training. His modules dig deep where necessary, but the content is fun and interesting, in addition to being super easy to follow. Where other courses just scratch the surface across a broad range of modules, Pascal has effectively separated each discipline into affordable individual collections that truly make you a better creator. The content is worth 25x the cost. Can’t wait to continue working our way through his library!”

Phil L. (Full LWP Member)

Slide 1

“Learn with Pascal really helped take my videography game to the next level.
There are
a ton of techniques that I learned from the course that only come with years of experience which Pascal has accumulated and shared with us here. The course is easy to follow and full of tips and tricks that do help in real-life situations

“I would recommend this course to anyone that’s looking to improve their videography skills or even someone who’s a total beginner and wish to learn.”

Kris R. (Full LWP Member)

  • Storytelling for YouTube

    Only sing up to my Storytelling for YouTube

    to learn specific skills for a small price.

    one time payment
    • Lifetime access to the course
    • 7:18h + of tutorials
    • Teachable app for offline viewing
    • Future course updates
    • No other LWP courses included
    • No access to my secret Facebook group
    • Only the single course, no LUTs & transitions
  • Best Value

    Full LWP Membership

    Become a "Learn With Pascal" member and get access to all LWP courses!
    one time payment
    • Mirrorless Camera Basics Course ($47)
    • Practical Videography Course ($97)
    • Storytelling for YouTube Course ($97)
    • Video Editing Course ($97)
    • Color Grading Course ($97)
    • Video Business Course ($97)
    • Cinematic GoPro Masterclass ($97)
    • Ask questions and share your work in our private Facebook group
    • Free access to all my of LUTs & transitions ($145 bonus value)
    • Teachable app for offline viewing
    • Future updates to all courses
    • Free access to new courses I add to LWP in the future!
  • Private

    Get weekly coaching via Skype to achieve your goals quickly.
    one time payment
    • Access to all LWP Courses & Presets
    • Weekly coaching calls
    • 3 months coaching duration
    • Coaching via Skype, Zoom or Vectera
    • Get help to clearly define your goals and implement them
    • Best for freelancers & video creators
Pascal Basel

“If you’ve learned something or got inspiration from my YouTube tutorials, I’m sure that my courses will greatly benefit you.

I know from experience that it feels hard to invest in educational products instead of new camera gear. But one big reason of my success is that I constantly try to learn something new.

So by signing up for this course, you invest in something much more important than camera gear, which is YOU!”