Module #1 – Metrics / What Matters on YouTube and Why?
You’ve likely seen the analytics tab in your YouTube dashboard already and it can be quite overwhelming. Some important metrics are a bit hidden while others are more obvious.
So in this module I show which metrics are important and how to access them. I also give you an insight into my YouTube analytics, which will surprise you in certain cases.
But why is YouTube analytics important for storytelling? With good storytelling, you can improve certain parts of your analytics, even some that are less talked about.
Module #2 – YouTube Strategy
Before you even start planning your individual videos, you should at least have a rough plan of what your channel will be about and who you want to make videos for. Without these essentials, it will be hard to build an audience and grow on YouTube.
In this module you’ll learn:
- What YouTube strategy means (it’s not as complicated as it sounds)
- How to define your ideal YouTube audience
- How to define the kind of videos you need to produce
- How to stand out on YouTube
- How to monetize your channel (and plan for that)
And at the end, I show you how to write down your YouTube strategy. So you know exactly what kind of videos you should make about which topics to become successful.
Module #3 – Video Research & Preparation
A proper research is essential before you make your video, because if you work on a video that no one is interested in, you’re essentially working for nothing (at least if you want to get views).
There are two different kinds of researches that you should do. The first one is keyword/topic research to find out if people are interested in the topic of your video and to ensure you sue the right words to describe it.
The second one is the content research. Here you ensure that your content is of high quality.
In this module I show you how I do both of them, including some important tools I use.
Module #4 – Storytelling
Telling stories in your videos feels hard in the beginning. Will people get my point? Am I telling the story good enough? Is it boring or too rushed? Why should people even care?
In this module you’ll find answers to your questions and learn how to tell proper stories in your videos that makes people enjoy your content.
You’ll also learn how to create an interesting character for your videos (yes, that’s likely you) and how to let people feels certain emotions in your video and integrate humor, even if you think you’re not that funny (like I do about myself, but psssst!)
Module #5 – Script Writing
Now that you understand how to tell stories in your videos, it’s time to write your script or at least an outline of your video.
In this module I show you step by step how I do that, even on days where I don’t really feel creative. You’ll learn different techniques to format your scripts and I give you some additional tips to make your scripts even better.
Module #6 – Shot Planning
A script is worth nothing without a shot list or at least a list of sequences you need to film to tell your story.
That’s why in module six, I show you how to convert your script to a list of shots and sequences that help you efficiently shoot your video and and bring your story across as good as possible.
As a bonus, I also tell you what shots to get randomly during your everyday life to have some gap-fillers available for your videos.
Module #7 – Shooting Videos for YouTube
Shooting videos to tell stories for YouTube is a bit different in some aspects as shooting randomly. The basics are the same, but there are a few things that make your shoots easier, better and more efficient.
In this module I share my best tips to shoot such videos with you.
Additionally, I give you some crucial tips for better audio as audio is super important to tell stories on YouTube.
Module #8 – Editing for YouTube
What counts for shooting videos for YouTube also counts for editing. There are certain editing techniques that help your storytelling and can also improve the audience retention of your YouTube videos.
In this module I show you these techniques.
Module #9 – Optimize Existing YouTube Videos
Even with all the hard work, it can still be that your YouTube videos just don’t perform as expected.
Sometimes you’ve created a video that you know is really good and you would wonder if people would not be interested in seeing it, but it just doesn’t get views.
Fortunately, that doesn’t mean it has to stay like that. Even after publishing a video, you can still make changes that can sometimes lead to a lot more views. Here I show you how that works and what you can do.